LinkedIn – an Essential Marketing Tool

Linkedin was designated as a social media portal for professionals, and this is now utilised to boost most company’s marketing goal. This channel is being maximised nowadays to attract customers.

Jason Miller from LinkedIn Marketing Solutions presented interesting figures. A staggering 45 per cent of marketers stated that LinkedIn is effective in creating leads. Compared to Facebook, it generates leads 277 per cent more effectively. While it also accounts nearly 50 per cent of the total social traffic coming to B2B sites.

Knowing this, here are the benefits of LinkedIn for marketing

1. Higher chance of meeting professional audience
Given the fact that Linkedin has most numbers of career-oriented audience, this will help us connect with our targets in relation with the business you own.

2. Filtered industry-specific options
Linkedin has good utility of sorting the networks you wanted to reach with your marketing. Functions including the Job title, Industry, Skills, locations, degree of connections are the variables under Linkedin portal that you may choose to focus on.

3. High end leads
Linkedin helps you to track high value prospect that may eye your business advertisements. You can use the leads for future reference too.

4. Growth in Conversion rates
Maximising Linkedin advertising and use the best way in achieving your marketing goal will help you increase your conversion rates. A year-long study by HubSpot found that on average, LinkedIn ads convert users to leads at a 6.1 per cent conversion rate. For reference, that compares to 2.58 per cent for Google search ads.

Summing it up, utilising Linked marketing is very powerful if you are using it the best way. This is a top platform for most business who wish to flourish their business compared to other social media portals.

Furthermore, Linkedin has good tools in creating the communications and relations between organisations and professional individuals who wants to enhance their business.