LEAD GENERATION THROUGH FACEBOOK ADS MADE POSSIBLE

Good news advertisers! You can now collect details of people who’ll love your business through the latest Facebook news feed ad tool called “Lead Ads.” 

The lead ad launches a lead form that enables advertisers to have the following call-to-action button: 

• Apply Now 
• Download 
• Get Quote 

• Learn More 
• Sign Up 
• Subscribe 

The form is prefilled with user’s personal information which they can review and edit if needed. 

Things to know about lead ads: 

1.  Advertisers can create Facebook lead ads through Power Editor.
2.  Lead ads can be integrated with selected CRMsoftwares(Driftrock, Marketo, Maropost, Oracle, Marketing Cloud, Sailthru, and Salesforce.) 
3.  You may only use the lead ad data in accordance with your privacy policy.  Meaning, you need to have one and you need to link your campaign to your website’s privacy policy.
4.  You cancustomiseform fields/questions but you need to follow Facebook’s guidelines in your lead ads. 
5.  Creating lead ads is easy. Learn more about setting up lead ads here.

Remember, you won’t know whether this is an effective marketing tool for your business without effective testing and evaluation. So Test, Test, Test!